Prosecco Powers Ahead In The U.S. Market
April 15, 2019
Prosecco continues to be at the forefront of the sparkling wine boom in the U.S. While producers and marketers are keeping a wary eye on supply as the entry level keeps expanding, they’re also aiming to trade consumers up to higher-priced offerings. There appears to be some progress on that front, with value growing ahead of volume in both Nielsen and IRI data. Prosecco volume increased 10.5% to 2.25 million cases in Nielsen channels last year, with sales rising 14.2% to $347 million. In IRI channels, Prosecco was up 12.3% to 1.6 million cases and 16.4% to $247 million in 2018.