Juwel-Weine

About Juwel-Weine

Juliane Eller grew up in a vine-growing family, and at an early age, she was determined to becoming a great winemaker. When she returned from her studies at Geisenheim in 2013 (at 23), she wasted little time in suggesting to her parents it was time for a change. “Two days after I came home, I said to my mum and dad: Let’s change everything! Are you with me? And they said: Yes. Let’s do it! And now we are growing together.”

The winery remains a family business with the younger generation at the helm. Juliane is the winemaker and runs the cellar. Her sister, Katharina, oversees the tasting room and marketing. The younger team is represented in the updated look and JuWel brand that Juliane conceived. She suggests that the name is more than just a play on her own name; it represents the winemaking process of grapes ripening into raw gemstones, and from the polish in the winery, they become a JEWEL.

In reshaping her parents’ vineyard business into JuWel (Juliane Eller Weine), she decided to focus on five varieties: Riesling, Weiss Burgunder (Pinot Blanc), Grauburgunder (Pinot Gris), Silvaner and Spätburgunder (Pinot Noir). Juliane wants people to know, the “new” Germany is about a whole lot more than solely Riesling.

Juliane has moved entirely to hand-picking and is transitioning to certified organic.