Burgundian Yves Cheron graduated from the Lycée Viticole in Beaune in 1983 and headed south the following year to assume control of the family’s new domaine in the Southern Rhône. His father, Denis Cheron, saw the untapped potential in some of the region’s lesser-known appellations back in the early 1960s and left Burgundy to set up shop in this sun-baked sub-region of Provence. Denis purchased a production facility in Vacqueyras and began vinifying wines for several area growers. It wasn’t long before he had earned the trust and friendship of his client-vignerons. In 1982, one of them, the heirless owner of Grand Montmirail in Gigondas, decided to retire and gave Denis right of first refusal to buy his domaine in the appellation’s southeast sector. Since taking over for his father, Yves has expanded the family’s vineyard holdings into neighboring Beaumes de Venise and Vacqueyras and now produces an impressive line of pure, elegantly-structured, Grenache-based reds without the rustic characteristics so common in wines from this region. All of the domaine’s vines are on gently-sloping hillsides at the foot of the Dentelles de Montmirail mountain range. Yves has also established long-term grape contracts with like-minded growers in Sarrians, Seguret and Violes for another 60 acres, which he uses for his Côtes du Rhône. Yves monitors each parcel and decides when to harvest. He then vinifies this excellent value red in the same manner as his Gigondas and Vacqueyras.